Winning a new business is no easy task, but it doesn’t have to be a chore. You can take a proactive approach and use these five customer engagement techniques to increase your chances of nabbing the deal.
Reach out to past customers
Customer engagement is a great way to improve customer retention, gain new customers, and establish your brand. The key is to think outside the box and ask yourself: how can you engage your customers?
One way to do so is to reach out to past customers. If they’re happy with your product/service, they’ll be willing to refer it to others. Use this opportunity to ask them for a reference or get their permission for sending an email blast about your offers or new products/services.
You’ll also want to follow up with every lead who doesn’t convert immediately into a sale or account—and keep them involved in the sales process at each stage until it’s closed or terminated. This gives you more time with potential clients so that they have time to get comfortable making decisions based on your information rather than just going off of impulse alone; which could mean losing out on some great opportunities.
Offer a loyalty program
Loyalty programs are one of the most powerful tools in your arsenal. They can help you attract new customers and keep current ones coming back for more. To set up a loyalty program, you need to come up with an idea that drives repeat business. One way to do this is by offering discounts or special offers for loyal customers who visit a certain number of times per month, quarter, or year.
Many companies offer great loyalty programs to their customers. For example, Starbucks has its My Starbucks Rewards program, which offers customers free drinks after earning 12 stars (the equivalent of spending $125). You can also earn stars by ordering online or using points from gift cards to buy beverages at the coffee shop chain’s stores worldwide.
You may also want to look at the American Express Membership Rewards program that gives cardholders points they can redeem toward flights on any airline and hotel stays at more than 1 million hotels worldwide — plus cash back on everyday purchases made anywhere Amex cards are accepted.
Leverage user-generated content
Your customers are the best marketing tool you have. Their photos, videos, and testimonials will help you build trust in your brand and increase engagement with potential customers. They’re also a great way to boost your social media following—just ask them to share their purchases on Facebook or Instagram.
Improve your customer service
The first step in building a relationship with your customers is to provide excellent customer service. This can be done by improving the quality of your products and services, improving the user experience of your product or service, and improving delivery speed
Encourage social sharing
Engage your customers on social media. It is a great way to promote your business and products, as well as engage with current customers. Encourage sharing of their experiences and encourage others to share their experience with you.
Conclusion
In the end, you want to do everything you can to make sure your customers are happy. Your customer engagement strategy will be much more effective if your customers are talking about you on social media and recommending your products and services to others. And don’t forget that customer loyalty is crucial in business today—so keep up the good work.