Tag: customer

5 Customer Engagement Techniques to Win New Business

Winning a new business is no easy task, but it doesn’t have to be a chore. You can take a proactive approach and use these five customer engagement techniques to increase your chances of nabbing the deal.

Reach out to past customers

Customer engagement is a great way to improve customer retention, gain new customers, and establish your brand. The key is to think outside the box and ask yourself: how can you engage your customers?

One way to do so is to reach out to past customers. If they’re happy with your product/service, they’ll be willing to refer it to others. Use this opportunity to ask them for a reference or get their permission for sending an email blast about your offers or new products/services.

You’ll also want to follow up with every lead who doesn’t convert immediately into a sale or account—and keep them involved in the sales …

How Data Appending Can Help You Improve Your Customer Database

Your customer data is one of your company’s most important assets. It’s what you use to identify and attract new customers and to keep in touch with your current ones. But what happens if you find that some of your customer data is inaccurate or out-of-date?

That’s where a data append service can come in handy. A data append service is a company that compares your customer data against existing databases to identify any inaccuracies. This can help you clean up your customer database, improving its accuracy and usefulness. In this article, we’ll explain what data append services are and how they work, and we’ll give you some tips on how to choose the right one for your business.

What Is Data Appending?

When you’re looking for ways to improve your customer database, data appending is a great option to consider. But what is data appending, exactly? It’s the process …

The Top 3 Customer Lifetime Value Models You Need to Know

Customer lifetime value (CLV) is a key metric for understanding how to best invest your resources. It measures the net present value of all future revenues from a customer, plus any additional profits associated with those revenues such as operating expenses or investment returns. But to understand what customer lifetime value is and how to calculate it, you first need to understand the different types of CLV models. In this article you’ll be introduced to three important CLV models that will help you make better decisions:

The discounted cash flow method

The discounted cash flow method (DCF) is a framework for calculating the present value of an investment based on its projected future cash flows and the cost of capital. The discount rate, also known as the required rate of return or cost of equity, is determined by weighing all relevant factors such as industry risk and general market conditions. …

5 Top Trends in Customer Success

Customer success is a hot topic in the tech world. It’s the focus of many companies, but not all of them are getting it right. To make things even more confusing, there are even different definitions of customer success floating around. So what’s going on? Here are 5 trends that every company should be following when it comes to customer success.

Customer education

Customer education is a key component of a successful customer success strategy. It can help improve customer retention, reduce churn and increase customer satisfaction. It’s also an important part of increasing the value you’re providing to your customers.

Data

You can also use data to understand your customers. Data is an essential piece of the customer success puzzle and it helps you understand how your customers use your product, or even better, how they use it in the context of their industry.

This knowledge will help …