Winning a new business is no easy task, but it doesn’t have to be a chore. You can take a proactive approach and use these five customer engagement techniques to increase your chances of nabbing the deal.
Reach out to past customers
Customer engagement is a great way to improve customer retention, gain new customers, and establish your brand. The key is to think outside the box and ask yourself: how can you engage your customers?
One way to do so is to reach out to past customers. If they’re happy with your product/service, they’ll be willing to refer it to others. Use this opportunity to ask them for a reference or get their permission for sending an email blast about your offers or new products/services.
You’ll also want to follow up with every lead who doesn’t convert immediately into a sale or account—and keep them involved in the sales …