The subscription business model is one of the most popular today. It’s not only because it has proven to be very effective in terms of revenue, but also because it offers a better customer experience than a traditional pay-as-you-go service. In this article, we’ll show how you can apply this model to your subscription billing software and how this will change how you market by enabling you to target specific users and provide them with customized offers.
What is subscription billing?
Subscription billing is the name that’s given to a recurring billing model. It can be used in a variety of ways and comes with several benefits, but here the focus is on how it’s different from the one-time or monthly billing and what it means for your marketing strategy.
One-time and monthly payments are two common models for charging customers for products or services, but these don’t offer any …